Sophie Allport has joined forces with international wildlife charity ZSL (the Zoological Society of London) to create a beautiful new collection inspired by the animals of the African savannah and ZSL’s work to protect them. Many of you may know ZSL through its wonderful zoos in London and Whipsnade. But you may not know that ZSL also works in over 50 countries around the world, helping to secure a future for endangered animals. ZSL is made up of passionate people, playing a lot of important roles. From leading scientists and conservationists to vets and expert zookeepers, all working together so that incredible animals don’t become a memory. Celebrating ZSL’s work in the savannah, Sophie has chosen three iconic animals to illustrate - the cheetah, the African elephant and the zebra.
These beautiful designs, printed on a range of striking homewares, from mugs and cushions to bags and umbrellas, highlight not only the beauty of the savannah’s wildlife but also the importance of protecting it.
Extending across thousands of square miles, the African savannah is a crucial habitat to some of the largest remaining numbers of Africa’s animals, including most of the world’s 7,000 cheetahs. Sadly, African elephants, Grevy's zebras and cheetahs face serious threats across their ranges. Habitat loss, conflict with people and illegal wildlife trade is causing elephant and cheetah numbers to fall rapidly in many parts of Africa, with Grevy's zebras conservation status listed as endangered.
ZSL is working to tackle these threats and protect cheetahs, elephants and zebras in key locations. They are helping to combat the illegal wildlife trade by training rangers, using innovative ‘poachercams’ and working with wildlife authorities to improve law enforcement.
They are working with local communities, to engage people in conservation and encourage sustainable use of resources to help people and animals to live alongside each other. And at the top level, ZSL is advising government and global decision-makers to help create policies that protect precious species.
How you can help: Through buying the ZSL Sophie Allport collection you are helping to support ZSL’s vital conservation work. If you would like to get involved in supporting ZSL further, you can donate to ZSL by texting: ZSL to 70700 to donate £5. You can find out more information here.